At 777fh, we understand that your personal data is exactly that — personal. This Privacy Policy explains in plain terms what information we collect when you use the 777fh platform, why we collect it, how it is stored and protected, who we may share it with, and what rights you hold over your own data. We take these obligations seriously and are committed to handling your information with the highest standards of care and transparency.
Six principles guide every data-handling decision at 777fh. These are not aspirational statements — they are operational standards applied to every system and process on the platform.
All data transmitted between your device and the 777fh platform is protected by 256-bit SSL/TLS encryption — the same standard used by Pakistani commercial banks. Your login credentials, payment details, and personal information are never transmitted in plain text.
777fh does not sell, rent, or trade your personal data to third parties for marketing or commercial purposes. Your information is used exclusively for the purposes outlined in this Privacy Policy. This is an absolute commitment, not subject to exceptions.
777fh processes personal data in accordance with the requirements of its international gaming license authority's data protection framework, as well as applicable international data protection standards. Our data practices are subject to periodic external audit as part of our licensing obligations.
You retain meaningful rights over your personal data at 777fh — including the right to access, correct, export, and in certain circumstances request deletion of your information. Data subject requests are handled within 30 days and can be initiated by contacting the 777fh support team.
777fh stores personal data on secured servers with access controls, intrusion detection systems, and regular security audits. KYC documentation (CNIC photographs, selfies) is stored in an encrypted document vault with strict access logging. Only authorised compliance personnel may access KYC files.
777fh retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by our licensing authority's record-keeping obligations. Account data is retained for a minimum of 5 years following account closure in compliance with anti-money laundering regulations.
This Privacy Policy ("Policy") is published by 777fh ("the Platform," "we," "us," "our") and applies to all personal data processed in connection with the registration, operation, and maintenance of player accounts on the 777fh online gaming platform, accessible at 777fh.net.
This Policy applies to all individuals who interact with 777fh in any capacity, including registered players, applicants who begin but do not complete registration, visitors who browse the 777fh platform without registering, and individuals who contact 777fh support. For the purposes of this Policy, these individuals are collectively referred to as "you" or "the Player."
This Policy should be read alongside the 777fh Terms & Conditions, which govern the overall relationship between 777fh and its registered players. In the event of any conflict between this Policy and the Terms & Conditions on a data protection matter, this Policy shall prevail.
777fh collects personal data in a number of categories, depending on the nature of your interaction with the platform. The following table summarises the categories of data we collect and hold:
| Data Category | Specific Data Points | Collected At |
|---|---|---|
| Identity Data | Full legal name, date of birth, Pakistani CNIC number, CNIC photograph (front and back), selfie photograph | Registration & KYC verification |
| Contact Data | Pakistani mobile number, email address | Registration |
| Financial Data | JazzCash/EasyPaisa account numbers, bank account details, transaction history, deposit and withdrawal records | First deposit & ongoing transactions |
| Gaming Data | Game history, bet records, wagering patterns, session durations, game preferences, bonus usage history | Ongoing platform use |
| Technical Data | IP address, device type, operating system, browser type and version, screen resolution, time zone, session identifiers | All platform access |
| Communication Data | Support chat transcripts, email correspondence, complaint records | When contacting support |
| Responsible Gaming Data | Self-exclusion status, deposit limit settings, cooling-off period records, responsible gaming tool usage history | When tools are activated |
We do not collect special category data (such as biometric data used for identification, health data, or political opinions) beyond what is strictly required for CNIC-based age and identity verification under our licensing authority's KYC requirements.
777fh collects personal data through the following mechanisms:
Data you provide directly to 777fh when you register an account, complete KYC verification, make a deposit or withdrawal, activate responsible gaming tools, contact our support team, or respond to surveys or promotional communications.
Technical data is collected automatically when you access the 777fh platform, using standard web technologies including server logs, session cookies, and device fingerprinting. This data is collected regardless of whether you are logged in and is used primarily for platform security, fraud detection, and performance optimisation.
777fh may receive limited data from third-party sources in the following circumstances:
777fh uses the personal data it collects for the following specific purposes:
777fh processes personal data on the following legal bases, as applicable to each processing activity:
777fh does not sell or rent your personal data to any third party. We share personal data only in the following specific circumstances and with the following categories of recipients:
777fh engages carefully selected third-party service providers who process personal data on our behalf as data processors, subject to contractual data processing agreements that require them to handle your data only as instructed by 777fh and to maintain appropriate security measures. These include:
777fh may disclose personal data to regulatory authorities, law enforcement agencies, or courts where required to do so by applicable law, court order, or our licensing authority's reporting obligations. This includes mandatory reporting obligations under anti-money laundering regulations.
In the event of a merger, acquisition, restructuring, or sale of all or part of the 777fh business, personal data held by 777fh may be transferred to the acquiring entity as part of that transaction. Players would be notified of any such transfer and provided with an opportunity to close their account prior to the transfer taking effect.
Due to the nature of 777fh's operations as a licensed gaming platform, KYC identity documentation and financial transaction records are subject to specific handling requirements under our licensing authority's anti-money laundering (AML) framework.
CNIC photographs, selfie images, and any supporting documents submitted during the KYC process are stored in a dedicated encrypted document management system, entirely separate from the main player database. Access to this system is restricted to authorised 777fh compliance personnel only, and all access is logged with timestamps and user identifiers for audit purposes.
In compliance with our licensing authority's AML record-keeping requirements, KYC documentation and financial transaction records are retained for a minimum period of five (5) years following the closure or permanent deactivation of a player account. This retention obligation cannot be waived by a player data deletion request during the mandatory retention period.
Where 777fh is required by its licensing authority or applicable law to file suspicious activity reports or other regulatory disclosures, we are legally prohibited from informing the player that such a report has been made. This is a standard obligation applicable to all licensed gaming and financial services operators.
The 777fh platform uses cookies and similar tracking technologies to deliver its services, maintain session security, and analyse platform usage. The following categories of cookies are used:
You can manage your cookie preferences through your browser settings. Disabling non-essential cookies will not prevent you from using the core 777fh gaming services, though some preference-based features may not function as expected.
777fh implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure:
777fh retains personal data for the periods set out below, after which data is securely deleted or anonymised:
| Data Category | Retention Period | Basis |
|---|---|---|
| KYC Documentation | 5 years after account closure | AML licensing obligation |
| Financial Transaction Records | 5 years after account closure | AML licensing obligation |
| Account and Identity Data | 5 years after account closure | Legal & regulatory compliance |
| Gaming History | 3 years after last activity | Legitimate interests / dispute resolution |
| Support Communications | 3 years after last communication | Legitimate interests / dispute resolution |
| Technical / Log Data | 12 months | Security & fraud prevention |
| Marketing Consent Records | Duration of consent + 3 years | Legal obligation to evidence consent |
After the applicable retention period, data is securely deleted from 777fh systems using industry-standard data destruction methods. Where data has been anonymised rather than deleted, the anonymised dataset may be retained indefinitely for statistical analysis purposes, as it no longer constitutes personal data.
Subject to applicable law and the limitations imposed by our regulatory obligations (particularly AML record-keeping requirements), you hold the following rights in respect of your personal data held by 777fh:
You may request a copy of the personal data 777fh holds about you. We will respond to valid access requests within 30 days.
If personal data we hold about you is inaccurate or incomplete, you may request that we correct or update it. Identity data changes require re-verification through the KYC process.
You may request deletion of your personal data where it is no longer necessary for the purposes collected. This right is limited by our mandatory AML retention obligations.
You may request that we restrict processing of your personal data in certain circumstances — for example, while a correction request is being verified.
Where processing is based on consent or contractual necessity, you may request your personal data in a structured, machine-readable format for transfer to another service provider.
You may object to processing carried out on the basis of legitimate interests, including profiling for responsible gaming monitoring. 777fh will consider and respond to all objection requests.
To exercise any of the above rights, please contact the 777fh support team using the contact details in Section 16 of this Policy. 777fh will respond to all valid data rights requests within 30 days. In complex cases, this period may be extended by a further 30 days, and you will be notified accordingly.
777fh is strictly an adults-only platform. The minimum age to register and use 777fh is 21 years. We do not knowingly collect personal data from persons under the age of 21, and the platform is not directed at minors in any capacity.
The 21+ age requirement is enforced through mandatory CNIC-based KYC verification, which confirms a player's date of birth through their Pakistani National Identity Card. Registration applications from individuals whose CNIC indicates they are below 21 years of age are automatically rejected.
If 777fh becomes aware that personal data has been collected from a person under the age of 21 — for example, through fraudulent use of another person's CNIC — we will immediately close the associated account, return any deposits received, and delete all personal data associated with that account, subject to any legal obligations that may require retention.
If you are a parent or guardian and believe a minor under your care has registered on 777fh, please contact our support team immediately. We will investigate and take appropriate action promptly.
777fh operates as an internationally licensed gaming platform. Personal data collected from players based in Pakistan may be processed and stored on servers located in jurisdictions outside Pakistan, including within the jurisdiction of our licensing authority and by our cloud infrastructure providers.
Where personal data is transferred internationally, 777fh ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Privacy Policy. Safeguards include:
777fh does not transfer personal data to jurisdictions that do not maintain adequate data protection standards without implementing appropriate contractual and technical safeguards.
The 777fh platform may reference or link to third-party services — such as game content providers or payment gateways — that operate under their own privacy policies. This Privacy Policy applies exclusively to personal data processed by 777fh in connection with the 777fh platform and does not extend to any third-party services or platforms.
Where you interact directly with a third-party service in connection with your use of 777fh — for example, when authenticating a JazzCash payment on the JazzCash platform — that third party's privacy policy governs the processing of your data by that third party. 777fh encourages players to review the privacy policies of all third-party services they use.
777fh exercises care in selecting third-party service providers and requires that all providers with access to player data maintain appropriate data protection standards. However, 777fh is not responsible for the data practices of third-party providers operating on their own platforms under their own terms.
777fh reserves the right to update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable regulatory requirements, or the structure of the 777fh platform. The effective date at the top of this Policy will be updated whenever a new version is published.
Where changes to this Policy are material — meaning they substantively affect how we collect, use, or share your personal data — we will notify registered players by email to the address on their account and/or by a prominent notice on the 777fh platform, providing reasonable advance notice before the changes take effect.
Non-material changes (such as typographical corrections, clarifications of existing provisions, or updates to contact information) may be made without prior notice and will take effect upon publication.
Continued use of the 777fh platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. If you do not agree with a revised Policy, you must cease using the platform and contact support to close your account.
For any questions, concerns, or requests relating to this Privacy Policy or the personal data 777fh holds about you — including data subject rights requests — please contact the 777fh support team using the following details:
This Privacy Policy was last reviewed and updated in January 2026. 777fh is committed to maintaining transparent and responsible data practices in accordance with the standards required by our international gaming license.
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